Tuesday, January 17, 2012

CNN Teams With Hong Kong Restaurant For Branded Dining Experience

CNN has partnered with 'The News Room' restaurant in Hong Kong to create a branded dining experience for customers.

CNN's programming will air live on screens around the restaurant, while images of CNN's coverage of iconic news events from the past three decades will be displayed on the walls, coasters and menus.

The initial branding agreement will run for two years. CNN's press release follows below.

CNN Press Release: CNN and ‘The News Room' Restaurant announce exclusive brand partnership in Hong Kong

CNN live broadcast and iconic news images feature in new restaurant in Quarry Bay

CNN announced today that it has entered into an exclusive brand partnership with ‘The News Room' restaurant in Quarry Bay, Hong Kong.

Located minutes from the network's regional headquarters in Taikoo Place's Oxford House, the restaurant features CNN's live feed on LCD screens and iconic CNN news images from the past thirty years on menus, coasters and notably in black-and-white artwork on restaurant walls.

The unique and innovative brand association will initially last for two years as the region's leading news network secures a strategic and long-term branded environment in the dynamic media hub of Quarry Bay.

‘The News Room', part of premier restaurant group ‘Press Room Group', will receive targeted brand exposure across the international edition of CNN.com and the network's lifestyle and travel site www.cnngo.com.

"Hong Kong has been CNN's Asia Pacific HQ for more than fifteen years, so there are few more tangible or innovative ways to reaffirm our longtime presence than this unique branding partnership on our doorstep" said Chris Dwyer, Executive Director CNN Communications Asia Pacific. "The News Room features some of the most iconic news moments of the past thirty years, many of which people will have experienced through watching CNN. Coupled with screens showing our live feed, it's a first class branding opportunity to reach out to our discerning and upscale Hong Kong audience."

"The News Room is inspired not only by media legends, but also by the neighborhood context," said Louisa Harker-Marin, Press Room Group's Marketing Director. "Quarry Bay is home to much of Hong Kong's communications industry. As well as providing current news content for our customers, our partnership with CNN is great means of enhancing the restaurant's understated character with iconic archive imagery."

About CNN International

CNN is the world's leading global 24-hour news network and one of the world's most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 280 million households and hotel rooms in over 200 countries and territories worldwide, including over 37 million across the Asia Pacific region and online at www.cnn.com/international

About The News Room

‘The News Room' is the latest addition to the Press Room Group's growing portfolio of restaurants. Located at 33 Tong Chong Street, Quarry Bay, The News Room is open daily from 7.30am weekdays and 10am weekends serving breakfast, lunch and dinner and weekend brunch. Industrial-style interiors comprising dark wood, polished timber and textured surfaces evoke a sense of warmth while wine-dispensing systems allow guests to try a variety of international wines. With their sophisticated tastes, trend-spotting instincts and eye for design, Press Room Group co-founders - Alan Lo, Paulo Pong and Arnold Wong - have changed the dining scene in Hong Kong. Together with The News Room, The Press Room Group portfolio of dining concepts now includes The Press Room, Classified, The Pawn and SML.

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