Wednesday, January 04, 2012

Fast National Numbers For CNN's Coverage Of Iowa Caucuses

CNN today sent out a press note with fast national numbers from Tuesday night's Iowa caucuses coverage. Details from CNN below.

CNN Press Note: Fast Nationals for Tuesday, January 3 (Iowa Caucuses)

As the only news organization that doesn’t take sides, CNN had a strong performance during Tuesday’s Republican Iowa caucuses topping MSNBC in both total viewers and the key demo 25-54 during all key day parts.

CNN also showed the most growth among total viewers compared to the prior four Tuesdays, increasing +142% (1.310m vs. 541k), while FNC increased just 22% (2.631m vs. 2.158m) and MSNBC was up 32% (1.195m vs. 903k) during primetime. In the target demo 25-54, CNN also grew the most, increasing +220% (486k vs. 152k), while FNC was up 43% (684k vs. 478k) and MSNBC grew 49% (303k vs. 203k) vs. the prior four Tuesdays.


Primetime: (8-11p)

CNN: 1.31m total viewers/486k target demo 25-54
FNC: 2.63m/684k
MSNBC: 1.20m/303k


Late Night: (11p-3a)

CNN: 839k total viewers/347k target demo 25-54
FNC: 1.82m/645k
MSNBC: 693k/228k


Full Block: (7p-3a)

CNN: 1.0m total viewers/390k target demo 25-54
FNC: 2.15m/637k
MSNBC: 932k/259k

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1 Comments:

Blogger Gams Guru said...

What a great pic of Christie Paul on the home page. She is so attractive, she loves to sing and she has a terrific voice, she has sung the anthem at ATL Braves home games.

Wish she was still on HLN instead of that trashy tabloid channel.

12:58 PM  

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