CNN Follows Martina Navratilova Through Her Greatest Challenge
CNN Press Release - Network gets rare access to tennis legend's fight against cancer in 'Martina: My Toughest Opponent'
It has been almost six months since tennis legend Martina Navratilova was told she tested positive for breast cancer. On a day she considers her "personal 9-11", the 53-year-old athlete says she "was in denial for about two seconds and cried for a minute" before deciding to aggressively take on what she knew would become her greatest challenge.
In 'Martina: My Toughest Opponent' CNN chronicles Martina's journey of balancing treatments, tennis, and everything in between. Narrated by CNN's chief medical correspondent Dr. Sanjay Gupta, this half-hour special gives viewers an intimate look at Martina's personal battle with breast cancer.
"She didn't miss a beat. That's very Martina. She doesn't sit around wondering or fidgeting," says former professional tennis player and founder of the Women's Sports Foundation Billie Jean King. "She just gets into action. She's a woman of action. You know, the way she played was that way and that's how she is in real life."
When asked where she finds strength, Martina says: "I think anybody that survives the communist system, they're pretty tough! And then being gay on top of that, that wasn't helpful. As they say, that which does not kill you makes you stronger, so I am pretty strong."
Following a lumpectomy in March, Czech-born Martina underwent more than two dozen radiation treatments during a six-week period, which ended just days before she secured yet another Wimbledon title. CNN cameras followed her throughout this time, capturing not only her trips to the Paris-based treatment center, but also the time she spent at Roland Garros and the All England Club playing doubles matches with Jana Novotna and working as a commentator for The Tennis Channel.
When you're playing with Martina it's one thing, but when you're playing with Martina and you know everything she is going through, it's very emotional," says Novotna.
Many tennis greats – past and present – were interviewed for both the on-air and online components of this special including Novotna; Billie Jean King; Boris Becker; Jimmy Connors; Steffi Graf; Pam Shriver; Tim Henman; Kim Clijsters; Lindsay Davenport; Bob Bryan; Caroline Wozniacki; Bud Collins; Francesca Schiavone; and Martina Hingis.
"It is very rare to be given such extraordinary access to someone of Martina's stature," says Katherine Green, senior vice president of CNN International. "This candid program shows how Martina never lets the cancer sideline her. It is a story that is beyond inspiring."
AIRTIMES - ALL TIMES ET:
Saturday, 7 August at 1230; Sunday, 8 August at 0700, 1430, 2200; Tuesday, 10 August at 0830, 1230
ALL TIMES CET:
Saturday, 7 August at 1830; Sunday, 8 August at 1300, 2030; Tuesday, 10 August at 1430, 1830
CNN Press Release - Interactive App Features Ability to Follow News by Topic, Upload iReports and Watch Video
Following the launch of CNN’s acclaimed app for the iPhone and iPod touch in the United States last year, CNN today announced the availability of the international version of the CNN App on the App Store. Available free of charge to users outside of the U.S., the international version of the CNN App is purpose-built and designed to provide a visually-driven news experience for iPhone and iPod touch users who demand accessibility and convenience.
"CNN’s new app will offer our international audience a fantastic mobile experience for iPhone and iPod touch, delivering unique features and a user-friendly design,” said Louis Gump, vice president of Mobile at CNN. “Simply put, this is CNN’s world-class news in a world-class app. CNN is completely dedicated to meeting the needs of consumers and this app is an important contribution to that effort.”
Maximising the revolutionary features of iOS 4, the CNN App features push notification; regionalisation and personalisationtools; and more. The CNN app showcases important global news through text, video and photos, and also includes user-generated content capture and upload functionality through iReport, CNN’s user-generated news community.
“Our users, including many business travelers, understand that the world is a highly connected place,” said Nick Wrenn, vice president of digital services for CNN International. “Our aim with the CNN App is to serve their mobile needs, putting relevant news, analysis and video right at their fingertips in a form that is both personally relevant and easy to use.”
CNN App Features include: “My CNN” Personalisation - Ability to “follow” a story or topic: As CNN publishes new stories and developments related to topics designated by the user, the app will automatically alert the user by pushing a notification to the device. - “Saved” content functionality gives users access to text stories that interest them anytime, anywhere – even when they’re offline. - Regionally-targeted news based on the user’s selection of content from Africa, Asia, Europe, Latin America or the Middle East. iReport - Provides a direct gateway to CNN’s user-generated news community, iReport. - Lets users browse user-generated content; register, sign-in to their account or sign on as a guest to capture and instantly upload user-generated photos and videos (with the iPhone 3GS and above). - Users can also browse iReport’s latest “assignments,” asking the community to weigh in on various news stories. Latest Headlines - Easy to navigate: Users can easily flick through news stories across categories including Top Stories, U.S., Africa, Asia, Europe, Latin America, Middle East, Business, Sport, Entertainment, Tech and Travel. - Easy to consume: Each story features bulleted highlights above the full article, designed to satisfy mobile “snackers,” allowing them to easily scan through the latest stories. - Easy to share: Users can share stories via email, Twitter and Facebook directly from the CNN App. - Easy to view: White text on black background provides excellent viewing experience Video on-demand: The App provides access to an extensive selection of on-demand video clips across many categories, including World, Most Popular, Sport, Business, U.S., Entertainment, Tech and CNN en Español.
The CNN App is available for free from the App Store on iPhone and iPod touch or at http://itunes.com/apps. For more information about the CNN App, go to www.cnn.com/mobile.
Launch advertiser Suzlon, a leading wind power company, will be featured in the international CNN App with banner ads.
CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world’s most extensively syndicated news service; and strategic international partnerships within both television and the digital media.
On today's Rick's List, Rick Sanchez mentioned that his show will be airing in the 8 PM ET slot (presently held by Campbell Brown). Rick will begin his 8 PM ET post on July 22 and continue to anchor is 3 PM ET show.
He will be filling in during the downtime before the new Eliot Spitzer/Kathleen Parker yet-to-be-named show will begin.
CNN Press Release: CNN Digital No. 1 in Traffic, Video and Mobile, Gulf Coast Oil Spill Coverage, New Blogs Contribute to Traffic Increase
In May, CNN Digital remained No. 1 among ALL Global News & Current Event sites in several key metrics, beating properties such as MSNBC Digital, Yahoo! News and Fox News Digital.
Throughout the month, the oil spill disaster in the Gulf brought enormous traffic to CNN.com. The site served nearly 7 million live video streams in May, a 450% increase over the prior 6-month average, due in large part to a continuous live stream from an underwater camera in the Gulf. Globally over the month, CNN.com served 15 million live and on-demand video streams related to the oil spill. (VOD and Live Video data from Omniture SiteCatalyst, May 2010). In addition to video, CNN.com's oil spill coverage generated more than 70 million page views, and users have submitted 1,340 iReports with 75 vetted for use on CNN in May.
* No. 1 in Total Usage Minutes: 862 million minutes, 327 million more than No. 2 Yahoo! News and 329 million more than No. 3 MSNBC Digital.
No. 1 in Audience among all TV News Sites: When compared to its cable news competition, CNN Digital topped them all in terms of unique audience. With 38 million unique visitors in May, CNN Digital’s audience was 27% larger than MSNBC Digital (30 million) and 148% larger than Fox News Digital (15 million).
No. 1 in Time Per Person: 22.7 minutes, the highest time spent among the top 20 News and Information sites. (Source: Nielsen Online Netview, May-10).
No. 1 in Page Views: 1.3 billion page views, 92% ahead of No. 2 Yahoo! News and 106% more than No. 3 MSNBC Digital in the news and information category. (Source: Nielsen Online Netview, May-10).
No. 1 in Global Video Streams: 154 million total streams, beating No. 2 MSNBC Digital by 9 million streams. CNN Digital increased video streams by 50% over last May. (Source: Nielsen VideoCensus, StreamCensus Global, May 2010.)
No. 1 on Mobile: With 13 million unique visitors to its mobile site in April, CNN Digital beat the nearest competitor, Fox News Digital, by 85%. This is the 40th consecutive month that CNN Digital has topped the news and current events category. (Source: Nielsen Mobile MediaView – April 2010. Note: May data not available at the time of this release)
In May, CNN iReport received submissions from passionate users about two important assignments; remembering fallen troops for Memorial Day and first-person perspectives on the oil spill in the Gulf. Altogether, total iReport submissions increased 27% versus the prior month (11,287 to 14,346) and 16% versus the prior year (12,338 to 14,346). To date, there have been 445,745 submissions from more than half of a million (598,679) registered iReport reporters on CNN.
In conjunction with the Memorial Day holiday, users submitted approximately 1,200 iReports for CNN's "Home and Away" interactive, an immersive experience which allows users to learn about and pay tribute to more than 6,000 fallen troops from more than 20 countries (May 17 - 31, 2010).
CNN Blog Network
In May, CNN’s “This Just In” blog, which chronicles the latest breaking news developments, including those about the oil spill disaster, received more than 24 million page views, a 17% increase over April’s traffic.
As part of CNN.com’s focus on Entertainment coverage, the newly redesigned “Marquee Blog” received more than 19 million page views in May, a 22% gain over April. The “Marquee Blog” also experienced an all-time high of 1.7 million page views on May 27, the day after the launch of the new Entertainment section.
Additionally, kicking off its exploration of religious angles on the day's biggest stories, CNN launched the “Belief Blog” in May. In its first 10 days, “Belief Blog” received enough traffic to place it among the top 5 most-trafficked blogs on CNN.com.