Wednesday, January 11, 2012

CNN Sees Bump With NH Primary Coverage

CNN today released a first look at the overnight numbers for its coverage of the New Hampshire Primary vs. FNC and MSNBC. Details from CNN below.

CNN Press Release: CNN Tops MSNBC in Primetime for New Hampshire Primary

CNN tops MSNBC in primetime in both total viewers and key demo

CNN has a +64% advantage over MSNBC in the target demo

FNC has only a slight bump compared to regular night of programming

During last night’s coverage of the GOP New Hampshire primary, CNN topped MSNBC in primetime (8-11pm) in both total viewers and in the key demo adults 25-54. In total viewers CNN averaged 1.11 million vs. MSNBC’s 1.05m and in the key demo 25-54 CNN had 401k a +64% advantage over MSNBC’s 245k.

Comparing the New Hampshire primary to the prior four Tuesdays (excl. 1/3 Iowa), FNC’s audience was relatively unchanged in total viewers, increasing just 4% (2.25m vs. 2.16m), while CNN grew triple digits +106% (1.11m vs. 541k) and MSNBC was up 17% (1.05m vs. 903k). In the key demo 25-54 CNN increased even more, up +164% (401k vs. 152k), MSNBC increased 21% (245k vs. 203k) and FNC only grew 15% (550k vs. 478k).

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