Wednesday, October 06, 2010

New Details On CNN en Español's Relaunch

Back in May, new general manager and senior executive vice president of CNN en Español, Cynthia Fernandez Hudson, announced plans to overhaul the network. The changes were to be implemented from September, but new details on what to expect have been released by the network - including the timeframe for relaunch which should be completed over the next 9 months.

Included in the changes are: a new logo and on air look; new music; separate schedules for the US and Mexico markets, including a third schedule for the rest of Latin America; and new programs.

Glenn Garvin details more of the upcoming changes.
Along with a new logo, music and slogan (Vive la noticia, live the news), the network is taking a fresh approach in how it presents the news. It's abandoning its traditional "news wheel" - repeating the headline stories over and over in a 30-minute cycle - for a series of splashy new shows focused on everything from Hollywood to personal finance. They include:

-"NotiMujer," a magazine-style show targeted at women and covering health, fashion, home decor and other lifestyle stories.

-"Documentales and Archivos CNN," a documentary series drawing heavily from the network's news archives.

-"Showbiz," a program modeled on English-language cousin HLN's celebrity-oriented "Showbiz Tonight" and co-anchored from Los Angeles and Miami.

-"Europa Hoy," a daily report emphasizing news from Europe, which has been largely absent from CNN en Espanol's U.S.- and Latin American-oriented newscasts.

-"Choque de Opiniones," a Crossfire-style debate program airing on weekends.

-"CNN Dinero," a comprehensive look at markets, business trends and personal finance.

Several existing CNN programs will be lengthened and their scope broadened.

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