Starting today, CNN en Español reinforces its multi-platform content strategy with the launch of CNNEspanol.com, where users can find the latest breaking news, the network’s best videos, exclusive interviews and news stories from around the globe, all with the high standards that CNN and its team of journalists deliver.

Cynthia Hudson, Senior Vice President and General Manager for CNN en Español and Hispanic Strategy for CNN/U.S. said: “This is a new platform available to our audience to get all the breaking news they have come to expect from us and at the same time an invitation to establish an enhanced level of engagement with CNN en Español. Now our massive social media following has a space to interact directly with our network and gain privileged access to our content.”

CNN en Español (@CNNEE) has the number one Spanish-language news account in Twitter with nearly 1,5 millions of followers, and almost 850.000 fans on Facebook.

CNNEspanol.com offers the most relevant news headlines and multimedia content specifically curated for its users. In addition to news, photo galleries, videos, and polls, the site provides exclusive content from each show and interviews beyond what is broadcast on CNN en Español, as well as opinion articles written by the network’s contributors.

Through CNNEspanol.com, users will also be able to watch the behind the scenes, news and events from the perspective of CNN en Español’s anchors and reporters, in order to connect more closely with the network. Moreover, CNNEspanol.com will provide users with a platform to interact with news anchors and reporters through social media and to become CNN reporters through iReport by sending their videos, photos and stories from wherever they may be.

Visit http://www.cnnespanol.com.

CNN en Español

CNN en Español, CNN’s independently produced 24-hour network in Spanish, provides continuous news coverage of major world events, live breaking coverage supported by context and in-depth analysis, worldwide business and financial news, global weather updates, sports and feature programming on such topics as health, technology and entertainment. It is currently available in 27 million cable and DTH households throughout Latin America, and 7 million households across the United States. In its 14 years, the network has set the standard for credible, timely and relevant news coverage that offers viewers a unique way to engage with their world, providing them with all the news, information and actuality they need to stay informed and make smart decisions to secure their futures.

CNN Press Release - Starting November 22, the network will roll out a newprogramming line up, logo, tagline and studios

In 1997, CNN en Español broke news with the largest at-launch subscriber base in the history of the Latin American industry. The network quickly set the standard for credible, timely and relevant news and is routinely named in research studies as the region’s top news network on pay television.

Today CNN en Español revolutionizes Spanish-language news again, announcing the most comprehensive channel reface in its history. Starting November 22, CNN en Español will begin rolling out a slate of new programs and a completely redesigned branding package including a new logo, tagline, music and marketing campaign. The network is also making significant investments in technology, and will unveil a Miami-based production hub and state-of-the-art studio in Atlanta.

These changes will debut in several phases over the next year and are designed to evolve the way viewers engage with their world, providing them with all the news, information and actuality they need to stay informed and make smart decisions to secure their futures.

“This is an exciting, defining time for the network, and I am confident that the changes we are announcing today will both build on our past achievements and best position CNN en Español for an even brighter future,” said Cynthia Hudson, Senior Vice President and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S.

“We have a long tradition of success in Latin America and are taking steps to maintain our leadership position. In addition, we are surrounded by opportunity in the U.S. and are working to assure we are best positioned to seize upon these opportunities.”

LOGO AND TAGLINE
CNN en Español keeps the channel’s iconic red logotype, but will now include a tilde over the two “N’s.” This device suggests movement, the dynamic nature of news, and a reference to the language that unites our viewers.

The new tagline, Vive la noticia (“Live the News”), speaks to the relevance of CNN en Español in the lives of our viewers. The channel not only delivers credible coverage of top news stories, we also inform beyond the top headlines, with compelling programs that you can’t miss if you want to be truly informed. We engage them with useful information and compelling storytelling, and make them a part of it all through social media and participation as citizen journalists via iReport.

NEW PROGRAMMING: PHASE 1
Three of CNN en Español’s most popular programs will be extended to an hour, including Directo USA, Encuentro and Panorama Mundial. New shows include:

NotiMujer
Destination programming for women
Women today are looking for news programming that is as complete, complex and ever-changing as they are. NotiMujer will explore everything from career and financial management and family issues to health, home décor, fashion and how to live every day to the fullest.

Documentales
Captivating characters and compelling stories
Powerful, sometimes provocative storytelling from around the globe fuel this new long-form programming franchise. Documentales showcases the very best of CNN journalism to open our eyes to issues that are at times disturbing but always captivating.

Showbiz
The daily dish on all the celebs and stars
Co-hosted from star-studded Los Angeles and Miami, Showbiz is a virtual roundtable discussion where we will report and debate the biggest, most talked about and most controversial celebrity entertainment news stories breaking every day. We will also engage viewers with a revealing look at the trending topic of the day and feature a ticker tracking breaking celebrity news stories.

Europa Hoy
Headlines and headliners from across the E.U.
Europa Hoy opens a window on the region, with an emphasis on European events driving the global conversation. From the latest announcements and accords to breaking financial news, viewers will be in the know on the most relevant stories of the day from across the E.U.

Choque de Opiniones
Dynamic Debate
Choque de Opiniones brings together opposing viewpoints regarding key current events. Step into the crossfire as our weekly guests spar in dynamic discussions that are both informative and interesting.

CNN Dinero
A comprehensive look at markets, business trends and personal finance
CNN en Español’s award-winning team of business journalists join forces to present the one-hour Spanish-language financial newscast of record. From the latest market developments to how to manage your personal portfolio, CNN Dinero gives viewers the edge they need to stay ahead in today’s competitive world.

STUDIOS AND TECHNOLOGY
Construction is already under way on two cutting-edge control rooms in CNN en Español’s Atlanta hub, and plans include an additional news studio at CNN Center. The upgrades will allow the network to remain technically innovative for years to come.

CNN en Español will open a full-service Miami-based production center by the end of 2010, which will serve as a newsgathering center as well as a studio for the network’s programming. The production center will complement CNN’s bureau in Plantation, FL, with specific Spanish-language focus, similar to the news organization’s arrangements in its Los Angeles, New York and Washington D.C. bureaus.

CNN en Español, CNN’s independently produced 24-hour network in Spanish, is currently available in 25 million cable and DTH households throughout Latin America, and more than 4 million households across the United States. The network provides continuous news coverage of major world events, live breaking coverage supported by in-depth analysis, worldwide business and financial news, global weather updates, sports and feature programming on such topics as health, technology and entertainment.

Back in May, new general manager and senior executive vice president of CNN en Español, Cynthia Fernandez Hudson, announced plans to overhaul the network. The changes were to be implemented from September, but new details on what to expect have been released by the network - including the timeframe for relaunch which should be completed over the next 9 months.

Included in the changes are: a new logo and on air look; new music; separate schedules for the US and Mexico markets, including a third schedule for the rest of Latin America; and new programs.

Glenn Garvin details more of the upcoming changes.

Along with a new logo, music and slogan (Vive la noticia, live the news), the network is taking a fresh approach in how it presents the news. It's abandoning its traditional "news wheel" - repeating the headline stories over and over in a 30-minute cycle - for a series of splashy new shows focused on everything from Hollywood to personal finance. They include:

-"NotiMujer," a magazine-style show targeted at women and covering health, fashion, home decor and other lifestyle stories.

-"Documentales and Archivos CNN," a documentary series drawing heavily from the network's news archives.

-"Showbiz," a program modeled on English-language cousin HLN's celebrity-oriented "Showbiz Tonight" and co-anchored from Los Angeles and Miami.

-"Europa Hoy," a daily report emphasizing news from Europe, which has been largely absent from CNN en Espanol's U.S.- and Latin American-oriented newscasts.

-"Choque de Opiniones," a Crossfire-style debate program airing on weekends.

-"CNN Dinero," a comprehensive look at markets, business trends and personal finance.

Several existing CNN programs will be lengthened and their scope broadened.

CNN en Español will usher in a new era - including introducing new programming - from September, according to the Latin American Herald Tribune.

"CNN en Español is preparing to strengthen its programming in a new phase of operations in which it intends to continuing to establish international news guidelines as the network with the best news coverage.

That is the proposal of the new general manager and senior executive vice president, Cynthia Fernandez Hudson, who after two months at the helm of the Atlanta-based network is putting the finishing touches on getting new programming under way that will “go beyond the news and include analysis and debates that cover a broader news spectrum.”

“One must inform in a clear manner using the advantages that new technologies provide. Reporting in such a way that we attract the viewer such that each event that’s on the screen is done in a different and exclusive way,” Fernandez Hudson told Efe in a telephone conversation.

The new CNN en Español general manager has clearly in mind that the network needs to respond in different ways to the three audiences for whom its programming is geared: the United States, Mexico and Central and South America.

“We’re not talking about a single CNN en Español channel. The audience and the technology allow there to be a segmentation to make different versions. In this way, we will make complementary reports to attend to the news needs of those three audiences,” she added."

CNN Press Release - Award-winning Spanish-language television executive and journalist Cynthia Hudson has been named senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S., it was announced today by Tony Maddox, executive vice president and managing director of CNN International. Hudson will relocate from Miami to CNN's global headquarters in Atlanta, and report to Maddox.

In her new position, Hudson will oversee newsgathering, editorial content, programming, production, operations and personnel, of CNN en Español, CNN en Español RADIO and the recently launched CNNMexico.com, a joint venture Web site produced in conjunction with Grupo Editorial Expansión.

"Cynthia brings to CNN en Espanol a wealth of creative and strategic experience in both television and new media," said Maddox. "Her appointment underscores CNN's commitment to the Latin American marketplace, where CNN en Español consistently ranks as the region's leading pan-regional news network, and positions us to best serve the growing Hispanic market in the U.S.

Hudson comes from Spanish Broadcasting System (SBS), where she served aschief creative officer and executive vice president for SBS and managing director of Mega TV. Hudson was responsible for SBS' expansion, directly overseeing flagship TV station Mega TV, as well as the companies' internet site www.lamusica.com and other new media development. In addition, Hudson supervised the strategic expansion of SBS content across multiple media platforms and development of branded entertainment synergies among all SBS properties. Mega TV saw tremendous growth under her watch and garnered the network 27 EMMY awards in just four years since its launch.

From 1997 to 2005, Hudson served as senior vice president and editorial director of Cosmopolitan Television (a Hearst Entertainment and Syndication Group division), heading up the creation and development of the Cosmopolitan TV Networks, including Canal Cosmopolitan Iberia and Canal Cosmopolitan Latin America as well as the foundation for Cosmo TV Canada. There she led the research, development and creation of Cosmo TV, overseeing design of original programs, on-air packaging, promotions and program acquisitions, as well as the creation and production of original formats and the overall business strategy for the networks.

Prior to Cosmopolitan TV, Hudson was senior vice president of programming and creative services for United International Holding's joint venture channel service, United Family Communications (UFC), now MGM Networks Latin America. While at UFC she created Casa Club TV, the first pan-regional Home channel for Latin America (today MGM).

Hudson was the vice president of programming and production for the Telemundo Network from 1992-94. During her tenure the network's programming line-up was redesigned, achieving its highest ratings to date and developing its first in-house telenovela production unit with successes such as "Tres Destinos," a prime-time scripted drama series that debuted in 1994.

From 1984 to 1992, Hudson held various production and executive positions with the Univision Network, including Executive Producer of the first daytime U.S. Hispanic magazine show, "TV Mujer" ("TV Woman"), which garnered Univision its first Emmy Award for ongoing series production. Hudson started her professional career in news for Univision affiliate WLTV 23, where she held various positions from reporting to production and management. She holds a Masters in Communications from the University of Miami, and is fluent in English and Spanish.

CNN en Español, CNN's independently produced 24-hour network in Spanish, is currently available in 23 million cable and DTH households throughout Latin America, and more than 4 million households across the United States. The network provides continuous news coverage of major world events, live breaking coverage supported by in-depth analysis, worldwide business and financial news, global weather updates, sports and feature programming on such topics as health, technology and entertainment.