Friday, October 16, 2009

CNN Digital Tops TV News Competition In September

CNN Press Release: CNN Digital No. 1 TV News Property on the Web in September CNN Digital Also No. 1 Web Property (Among ALL News and Information online properties) in Total Minutes, Share of Online News, News Video and Mobile.

In September, CNN Digital was the Internet’s No. 1 TV news property beating the competition in all metrics, including:

- Unique Visitors: 38 million – 1.6 million more than MSNBC Digital; 21 million over Fox News Digital; 23 million more than ABCNEWS Digital; and 27.5 million above CBS News Digital.

- Total Minutes: 1.2 billion – 470 million more than No. 2 MSNBC Digital, 709 million more than Fox News Digital, over 1 billion more than ABC News Digital and 1.1 billion more than CBS News Digital.

- Average Time Per Person: 31.1 minutes – 16% greater than Fox News Digital, 58% greater than MSNBC Digital, 270% greater than ABC News Digital and 349% greater than CBS News Digital.

With a combined TV and online reach of more than 132 million, CNN continues to reach more people on more platforms than any cable news competitor in July, including MSNBC and Fox News. (Source: Nielsen Fusion – July 2009 – most recent data available)

CNN Digital is the No. 1 Web Property (Among ALL News and Information online properties) in Share of Online News, Total Minutes, Average Time Per Person Among top 20 sites, news video and mobile.

For the 12 months ending in September, CNN Digital is the Web’s No. 1 news video property, averaging more than 107 million video streams per month, 500,000 more than MSNBC Digital, and 332 million minutes, 9 million more than MSNBC

With 11.7 million unique visitors, CNN Digital remained the number one mobile news destination in August, surpassing the nearest competitor Yahoo! News by 125%. CNN Digital has remained the number one mobile news and information site for 32 consecutive months according to Nielsen Mobile Media View. (Source: Nielsen Mobile Media View - August 2009)

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