CNN today launched a brand new web video player, as well as launching online streaming of CNN Domestic and HLN to selected cable company subscribers.

It took me a few attempts at loading the player shortly after 9:00am (eastern) this morning, but I did eventually get it loaded... only after a few flash crashes. Whether or not it was teething problems as the new format was rolled out, or whether it was something my end remains to be seen, but ICN did share some frustrations with me via Twitter.

Details on the new service from CNN below.

CNN Press Release: CNN.com Unveils New Video Experience to Showcase Live CNN and HLN TV, On-Demand Video, Multi-tasking

CNN and HLN’s complete 24-hour television networks will be streamed live on CNN.com, the CNN App for iPad and the CNN App for iPhone and iPod touch beginning today, July 18. CNN Worldwide is the first news organization to stream its linear television channels online and on mobile devices to consumers who subscribe to a multi-channel video service. Simultaneous to this launch, CNN.com has debuted its new video experience, which seamlessly integrates live network TV into a larger and higher-quality video player, capable of delivering HD quality.

CNN and HLN online and mobile streaming is currently available to approximately 50 million households with subscribers to participating pay TV providers, including: AT&T, Comcast, Cox, DISH Network, Suddenlink and Verizon.

“A principle goal for CNN is to make more of our content available to more people on more platforms, and CNN’s participation in the TV Everywhere initiative is another step forward in that effort,” said Jim Walton, President of CNN Worldwide. “We have long believed that our growth depends on keeping CNN essential and relevant to consumers wherever they arTo access CNN and HLN online, users can go to www.cnn.com/video, click on the “Live” tab and log-in through their cable, satellite or telco provider with a username and password.

For mobile devices, a user can download the CNN App for iPad or the CNN App for iPhone and iPod touch (or update their app to version 1.2 for iPhone, 1.1 for iPad), and authenticate in the same way.

“CNN is taking a significant step forward by offering live CNN and HLN TV to our audiences whether they are on their couches at home or have their toes in the sand on the beach," said KC Estenson, general manager of CNN Digital. “The 10 million users who have downloaded CNN's mobile apps and the tens of millions of people who get the latest news and information from CNN.com every day will soon be able to watch CNN TV on every device they have."

CNN.com video experience

CNN.com’s new video experience offers a cinematic player that optimizes the video quality for a user based on their Internet connection, with the capability of delivering HD quality. Video can be “squeezed back” to allow a user to browse through curated CNN video collections and TV show clips without leaving the video experience.

In addition to the live streams of CNN’s networks, the video experience will continue to offer up to four live streams of breaking news and events, original video series and on-demand video clips with related CNN and HLN show information.

The CNN App for iPad and CNN App for iPhone and iPod touch are available for free from the App Store or at www.itunes.com/appstore.

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world’s most extensively syndicated news service; and strategic international partnerships within both television and the digital media.