Wednesday, November 03, 2010

Inside CNN's Election Night

TV Newser went behind the scenes at CNN on election night and spoke to CNN political director Sam Feist. Video of their chat is below.



Austin Carr from FastCompany.com also visited CNN's Election Center and has a write-up and photos here. (h/t: ICN)


Inside Cable News blogs about CNN's much hyped "Election Matrix", and an unresolved technical issue he spotted as early as last week.
"I’m not going to wait any longer to give CNN’s Election Matrix a colossal thumbs down. I’m not giving it a thumbs down because it isn’t an interesting idea or because the information is not being presented in an interesting way. No, I’m giving it a thumbs down because the system used to generate it has more bugs than a bait store and it clearly is not ready for use."

On TV, CNN's election night coverage came second (behind Fox News). The numbers below are from TV by the numbers.

8-11p ET (P2+)
MSNBC - 1,945,000
CNN - 2,423,000
FNC - 6,957,000

8-11p ET (25-54)
MSNBC - 669,000
CNN - 1,030,000
FNC - 2,431,000


Meanwhile, CNN.com continued its dominance and recorded its highest traffic day of the year to date.

CNN Press Release: CNN.com Domestic Election Day 2010 Performance Summary (Source: Omniture)

* With nearly 80 million page views on Election Day, CNN.com experienced the highest traffic day of the year, and was up 61% over the prior 4-week average.
* CNN.com attracted 11.2 million unique visitors to the site, up 26% over the prior 4-week average and up 10% over the 2006 Midterm Elections day with more than
* Live video plays on the site were also up dramatically over the prior 4-week average with nearly a quarter million views, a 400% plus gain.
* CNN’s Politics Section was up nearly 100% over the prior 4-week average with more than 25 million page views.
* CNN’s politics blog (The Political Ticker) was up 62% over the prior 4-week average with more than 2 million views

CNN Mobile Domestic Election Day 2010 Performance Summary (Source: Bango)

* CNN Mobile proved valuable to millions of consumers seeking politics information on Election Day 2010, with more than 2.2 million unique visitors, a 30% increase over the prior 4-week average.
* Mobile web page views on Tuesday were also up 42% over the 4-week average with 7.3 million

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