Friday, July 15, 2011

CNN International Throws Spotlight On Green Pioneers

CNN International will feature multi-week programming event on the pioneers of green, which includes 'Extreme Science', a one hour documentary and 'Green Pioneers', a full week of special reports followed by a half hour special. Details from CNN below.

CNN Press Release: CNN International announced today that the network will unveil a multi week programming event on their next edition of Going Green coming up in July. With the network's promise to take viewers beyond borders, delivering intelligent programming for an interconnected world, Going Green: Green Pioneers follows Green Light for Business, which aired in April, part of a series of four installments where the network brings special reports on the environmental stories that are changing the planet.

"The Going Green franchise continues to grow stronger as there is a heightened awareness and interest in all things green. We hope that our audience is going to be as excited as we are to bring intelligent, relevant and unique programming like we've put together for Going Green: Green Pioneers. We've joined a team of experts who are studying Science in one rarely-explored part of the world, and we've enlisted CNNI's global network of journalists who bring a true global sense to our green reporting," said Katherine Green, senior vice president and general manager for CNN International.

This second edition of Going Green will kick off on July 16 with a special one hour documentary called Extreme Science. Hosted by special correspondent Philippe Cousteau, the documentary will showcase the journey to the Arctic and the significance of the science studied in conditions as low as temperature of 40 degrees. On what will be a mission to understand the changing face of the environment and its biological impact in the species that live in the Ocean, Cousteau joins a team of scientists in a remote polar location where he is witness to the search of clues that will help humans predict the loss of ice more accurately in the future. Living under extreme conditions on the frozen top of the Ocean, Extreme Science brings to viewers the adventure of survival of those who endure the low temps to learn more about the Arctic Ocean ecosystem that will help understand climate change and its impact in life in other parts of the planet.



Extreme Science will be followed by Going Green: Green Pioneers, a week of special reports that will look at the world's pioneers who are standing at the front lines of the environmental challenges to make a difference and create change. From a family working to save the fragile Patagonia grasslands to promote farm tourism to a sustainability school in Indonesia teaching future green leaders, a pioneer in the environmental equality movement in New York, and an unprecedented public awareness campaign in the Middle East and the leader who has put it in place. The series culminates with Green Pioneers, a half-hour program which will be hosted by Philippe Cousteau and will focus on the people who are using innovative ways to tackle today's environmental challenges.

Green Pioneers will be followed later this year by two remaining series: Your Green World and Our Green Future that will include reports ranging from the technology that is being developed around the world to real solutions that are changing the movement of green.

Airtimes (All Hong Kong times)
Going Green: Extreme Science
Duration: One hour
Saturday July 16 at 9pm
Sunday July 17 at 4am, 8am and 5pm
Saturday July 30 at 9pm
Sunday July 31 at 4am, 8am and 5pm

Going Green: Green Pioneers
Starting week of July 18

Going Green: Green Pioneers special
Duration: 30 minutes
Saturday July 23 at 9pm
Sunday July 24 at 4am and 5pm
Tuesday July 26 at 530pm
Wednesday July 27 at 130am

To learn more about CNN's Going Green series visit: www.cnn.com/goinggreen.

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Tuesday, March 15, 2011

Philippe Cousteau to host CNN's Going Green series

March 14, 2011 – CNN International announced today that environmentalist Philippe Cousteau will be the network’s host and special correspondent for the successful Going Green specials during 2011. With the network’s promise to take viewers beyond borders to deliver intelligent programming for an interconnected world, the partnership reaffirms CNN’s commitment to report environmental stories that are changing our planet.

"We're delighted that Philippe has accepted our invitation to participate in the series of programming for a second year. I am struck by his dedication to the environment. It is truly his passion, and his extensive work on green issues makes him a strong voice in the fight towards worldwide conservation. His contribution to our programming will undoubtedly strengthen our already successful franchise of Going Green,” said Katherine Green, senior vice president and general manager for CNN International.

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Monday, April 19, 2010

CNN International Goes Green For Earth Day

CNN Press Release: April 22nd is the 40th anniversary of Earth Day and to mark the milestone, CNN International is launching extensive environmental coverage through two special programs:

'The Special Debate for Earth's Frontiers: The Future of Energy' features a panel of experts at the forefront of environmental change as they discuss the pressing challenges facing the world today; and 'Green Light for Business', a week of insights on the impact businesses has on the natural world.

'The Special Debate for Earth's Frontiers: The Future of Energy' features a panel of experts at the forefront of environmental change as they discuss the pressing challenges facing the world today.


Hosted by CNN's Anna Coren, 'The Special Debate for Earth's Frontiers: The Future of Energy' takes place in Seoul, South Korea. The unique discussion joins a panel of leaders to address the critical question in today's fast developing society - Do we need to sacrifice growth in order to achieve sustainability? Keeping in mind that continued economic growth and development over the last century has had a devastating impact on the planet, and that the depletion of natural resources, extinction of species, displacement of communities and global warming are just a few of the crises that the world currently faces, these leaders explore the possibility of a sustainable future where global economic development benefits everybody, natural resources are protected and biodiversity is restored.

The esteemed panel of speakers comprises:

• James Cameron - Academy Award-winning film director whose recent movie Avatar is hailed as the most epic of environmental advocacy movie ever made. The environmental message in Avatar has inspired environmental activism worldwide and the movie is the highest grossing film ever in North America and the winner of three Academy Awards.

• Mohamed Nasheed - President of the Maldives, widely credited for playing an instrumental part in bringing freedom and democracy to the Maldives won the 09 Anna Lindh Prize, in recognition of his work promoting human rights, democracy and environmental protection. In September 09, Time magazine declared him a ‘Hero of the Environment'.

• Changhua Wu - Greater China Director of the Climate Group leads the organization's Global Demonstration initiative with an aim to forge public-private partnerships to quickly scale up low carbon solutions in China. Wu was selected as one of Top Ten Environmental Pioneers by China Business News and a Green Leader by Southern Weekend.

• Jochen Zeitz - Chairman & CEO of Puma who after becoming the youngest Chairman in German history to head a public company introduced PUMAVision, a concept that unites the group's corporate social responsibility efforts. Zeitz is also the founder of the not-for-profit "Zeitz Foundation of Intercultural Ecosphere Safety".

The debate airs on CNN International on Thursday April 29th at 8:30pm, Friday April 30th at 12:30am, Saturday May 1st at 3:30pm, May 2nd at 1:30am, 4:00am, 11:00am, 3:30pm and 11:00pm HKT.


'Going Green' programming throughout the week
Monday May 3rd - Friday May 7th

'Green Light for Business' Special
Sunday May 9th at 1230am and 7pm
Monday May 10th at 10am
Tuesday May 11th at 830pm
Wednesday May 12th at 1230am

Also in the first week of May, CNN will keep its green focus by dedicating a week of programming to examine how industry is coping with the environmental challenges of conducting business in a global marketplace. 'Green Light for Business' looks at companies that are making an effort to be more environmentally-friendly, from the supply chain to the production line.

The special coverage will showcase the network's extensive global resources with an array of reports and live coverage around the world including:

• From China: Emily Chang examines how the country's first green consumer choice report is awakening its 1.3 billions consumers.

• From India: Mallika Kapur explores how the country is taking the lead in organic farming with ancient harvesting techniques;

• From Israel: Paula Hancocks visits the most advanced water purification facility of its kind in the Middle East;

• From the U.K: Ayesha Durgahee looks at what airlines are doing to keep the friendly skies green.

Throughout the week from May 3rd, CNN correspondents will be reporting live from five continents in primetime news programs. The coverage will culminate with a half-hour special airing on Sunday May 9th at 1230am and 7pm, Monday May 10th at 10am, Tuesday May 11th at 830pm and Wednesday May 12th at 1230am (Hong Kong Time).


Online, a compilation of CNN's green stories will be available at www.CNN.com/GoingGreen, featuring an image gallery, video, correspondents' "In the Field" blogs, quizzes and ways for viewers and readers to have their say on the issues raised.

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