We get our first indication of the possible theme to CNN International's upcoming business show, 'Global Exchange', in this 30 second promotion that started running on the network late Tuesday.



It's interesting to see a promotion for the show so early, considering CNN International rarely pre-promotes new live news shows with a produced promotion before it launches. It often takes at least a month before we see any such spots. The only recent examples of CNN International airing promos for such shows before they actually launched would be the pre-promotion periods for (the now defunct) 'Amanpour' and 'Piers Morgan Tonight', even though the latter isn't always strictly live and is produced by CNN Domestic.

It's also worth noting for the unitiated - Global Exchange launches on Monday November 7 on CNN International. This spot, recorded from the Asia-Pacific feed, notes Tuesday as the launch day (due to the time difference).

Following last week's announcement from veteran CNN journalist Jim Clancy that his program, 'The Brief' was finishing up, CNN International has announced a new hour-long business show titled 'Global Exchange', to be anchored by John Defterios. The program debuts November 7 and will originate from CNN's Abu Dhabi bureau.

CNN Press Release: CNN International is expanding its business programming portfolio this autumn with the launch of ‘Global Exchange’, an hour-long weekday focus on the emerging markets looking at how emerging market news is framing the new world order.

Alert to the huge impact that the BRICS and other emerging markets are having on the world’s economy, ‘Global Exchange’ will report, analyse and interpret the events, players, trends and indices that are impacting and influencing the global financial community, at a time when business has never been a more significant part of the news agenda.

"CNN is constantly looking to anticipate its audience's needs, and dynamic, relevant business output has long been core to the news mix we offer,” said Katherine Green, CNN International’s Senior Vice President and General Manager. “Now we’re going a step further. There is no question that understanding the impact of emerging markets on your business is key to unlocking future success in the global marketplace. ‘Global Exchange’ will provide the information and context that matters to keep our smart, forward-looking audiences right on top of the emerging market news they need to know. The international spread of our correspondents and contributors makes us perfectly placed to cover the countries and markets that really matter.”


Global Exchange

Anchored out of Abu Dhabi at the cross roads between east and west, ‘Global Exchange’ draws extensively on CNN’s network of international correspondents to provide a unique vantage point on the new dynamics at play in today’s business world. The show is presented by emerging markets editor, John Defterios, whose expertise is flanked by regular contributions from Robyn Curnow and Errol Barnett in South Africa, Luis Carlos Velez across Latin America, Shasta Darlington from CNN’s soon-to-open Brazil bureau, Mallika Kapur in India, Ramy Inocencio in Hong Kong and Richard Quest from the UK, bringing audiences the stories and interviews that matter from Brazil to China, Russia to India, Africa to Central Asia and beyond.

‘Global Exchange’ also includes the ‘GX20’, a global hotlist of some of the world’s biggest economic thinkers. The GX20 will be drawn from the key emerging markets, from across China, Russia, India and South Africa, contributing daily to the show and bringing an added dimension to the business stories that count. There will also be a dedicated look at Generation Xchange, the youth who make up the real foundation for future growth.

The show also features ‘Along the Silk Road’, a weekly five minute bespoke segment that will explore the burgeoning trade and investment links from the Middle East to Asia – Beijing, Mumbai, Istanbul, Kabul, Moscow, Hong Kong, Jakarta and Dubai. The series surveys the export driven economies, countries with vast capitals of reserve and natural resources, which economic forecasters pinpoint as the ringleaders of growth for the next quarter of a century. ‘Along the Silk Road’ will be a high quality blend of polished feature reports and high profile interviews with newsmakers – those at the cutting edge of this geo-political shift.

The new show will have a dedicated webpage at www.cnn.com/globalexchange featuring the latest facts and figures from emerging markets, plus expert analysis from contributors and presenters.

Audiences can also follow the show on Twitter at @CNNGlobalEx for the latest show news, guest information and more.

‘Global Exchange’ is a strong addition to CNN’s vibrant portfolio of business programming, a fresh complement to the successful ‘Quest Means Business’ show, the recently expanded ‘Marketplace’ franchise, and the long-running popular World Business Today strand, at a time when business stories continue to set the world news agenda.