Wednesday, February 01, 2012

CNN's Florida Primary Coverage Numbers

CNN today released the overnight numbers for its coverage of last night's Florida primary. TV by the numbers has the final figures here. CNN's press note below.

CNN Press Release: Nielsen Fast National data for Florida primary – Tuesday, January 31


CNN tops MSNBC in primetime (8-11p) and during key coverage block (7-11p)
CNN has a +64% advantage over MSNBC in primetime among target demo (25-54)
CNN showed the most primetime growth
CNN’s AC 360 tops MSNBC at 10p

During last night’s coverage of the Florida GOP primary, CNN topped MSNBC in primetime (8-11p) in both total viewers and in the key demographic adults 25-54. In total viewers CNN averaged 1.091 million, +11% more than MSNBC’s 984k and in the target demo posted 402k, an impressive +64% lead over MSNBC’s 245k. (FNC 2.504m/641k.)

CNN showed the most growth during primetime, increasing +92% among total viewers, FNC’s was up only +13% and MSNBC had a slight bump, +6% compared to the prior four non-event Tuesday averages. In the key demo, CNN increased triple digits, up +135%.

At 10p Anderson Cooper 360 also topped MSNBC in total viewers (865k vs. 841k) and had a 54% advantage over MSNBC (319k vs. 207k) in the demo 25-54.

From 7-11p, CNN also topped MSNBC in total viewers (1.041m vs. 966k) and had a +56% advantage in the demo 25-54 (377k vs. 241k). (FNC 2.442m/607k.)

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