Monday, February 06, 2012

CNN Numbers For Nevada Caucuses Coverage

CNN today released fast national numbers for the network's coverage of Saturday's Nevada Caucuses. TV Newser has the viewership averages between 10:00 pm (eastern) and Midnight (eastern) here.

CNN Press Note: According to Nielsen time period for Nevada Caucuses – Saturday, February 4, 2012

Highlights:

CNN tops MSNBC in primetime (8-11pm) and during key coverage block (7-11pm)
CNN showed the most primetime growth vs. non-primary nights
CNN topped FNC and MSNBC at 11pm in the key demo

During Saturday night’s coverage of the GOP Nevada Caucuses, CNN topped MSNBC in primetime (8-11pm) in both total viewers and in the key demo adults 25-54. In total viewers, CNN averaged 595k a +37% advantage over MSNBC’s 433k and in the target demo, CNN posted 174k a +23% lead over MSNBC’s 142k. (FNC aired Huckabee at 8 pm and Justice with Judge Jeanine at 9pm on Saturday night.)

CNN showed the most growth during primetime increasing +47% among total viewers, FNC was up +33% and MSNBC was flat compared to the prior three non-event Saturday averages. In the key demo CNN grew +37%, FNC was up +15% and MSNBC was down -38%.

At 11pm CNN topped FNC in the key demo (273k vs. 257k) and also outperformed MSNBC’s Lockup (226k).

From 7-11pm CNN had a +47% advantage over MSNBC in total viewers (607k vs. 412k) and a +40% lead in the demo (181k vs. 129k).

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