Thursday, December 15, 2011

HLN 2011 Ratings Highlights

HLN has released highlights of its 2011 ratings performance. Details from HLN below.

Network Experiences Highest Delivery Ever

Key Programs Post Best Ever Milestones; Shows Experience Triple Digit Growth

Fueled by the launch of new programming, coverage of high-profile trials and continued success of established shows, HLN is experiencing a landmark 2011. The "must see, must share" news network is posting its best ever Total Day among total viewers (334k), up +21% vs. 2010*, the greatest year-over-year gain across all cable news networks. In M-Su Prime, HLN is up +12% in P2+ (501k vs. 449k) and +3% in P25-54 (149k vs. 145k) vs. prior year.

*Nielsen YTD-December 11, 2011 vs. same time period a year ago (12/27/10-12/11/11 vs. 12/28/09-12/12/10)

Programming Highlights Include:

Morning Express with Robin Meade (6-10 a.m. ET) is topping MSNBC's "Morning Joe" in P25-54 (153k vs. 148k) for the second straight year, ranking #2 among cable morning news shows.

Issues with Jane Velez-Mitchell (7-8 p.m. ET) is up +22% in P2+ (508k vs. 416k) and +2% in P25-54 (156k vs. 153k).

Nancy Grace (8-9 p.m. ET) had her best telecast ever in both P2+ (2.9M) and P25-54 (1.3M) on 7/5 and is up +8% in P2+ (748k vs. 693k) vs. 2010. Grace's social media platforms also had a banner year, including her Facebook page which currently has more than 830,000 fans, increasing +66% since Jan, and on average, receives 8,000 plus daily likes and comments. @nancygracehln has increased 25x vs. Jan, with 193,000 Twitter follwers.

Dr. Drew (9-10 p.m. ET) is delivering a solid 592k P2+ and 172k P25-54 since launching on 4/4, an increase of +20% and +26%, respectively, vs. same time period last year.

HLN Special Report w/Vinnie Politan (5-6 p.m. ET) is averaging an impressive 541k P2+ and 156k P25-54 since premiering on 5/2, increasing +176% and +93%, respectively, vs. same time period last year.

HLN Weekend Mysteries (Saturday's 7 p.m.-6 a.m.) is up +66% in P2+ and +56% in P25-54 since debuting on 3/5 vs. same time period year-ago .

Coverage of the Casey Anthony and Conrad Murray Trials Resulted in Additional Milestones for HLN, Including:

During the quarter hour the Anthony verdict was read on 7/5 (2:15-2:30 p.m. ET), HLN was the most watched network in all of television, delivering 5.2M total viewers and 1.9M P25-54.

Anthony closing arguments on Sun, 7/3 ranked as HLN’s best day ever among P2+ in Total Day (2.2M).

During the quarter hour the Murray verdict was read on 11/7 (4:15-4:30 p.m. ET), HLN delivered 2.1M P2+ and 762k P25-54, and ranked #1 among all ad-supported cable networks among P25-54 during the entire 4-5 p.m. ET hour.



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