The New York Times' Brian Stelter reports that CNBC anchor Erin Burnett could soon be jumping ship to CNN. (via ICN)

The signing will represent a shift to general news anchoring for Ms. Burnett, who has shown interest in branching out beyond business news, CNBC’s specialty. It is unclear what time slot she will occupy at CNN.

Ms. Burnett, who was considered a rising star within CNBC and its parent, NBCUniversal MeLinkdia, held talks with two broadcast networks, ABC and CBS, before deciding to join CNN, according to two of the people. They insisted on anonymity because the deal had not been made public.

A spokeswoman for CNN, a unit of Time Warner, declined comment on Wednesday night.

You can read more from Stelter's article here and Inside Cable News' take on the situation here.