Tuesday, September 15, 2009

CNN Offers à La Carte Wire Stories Worldwide

CNN Pressroom - Content Licensing via Self Service Website Storefront

CNN launched a commercial self-service on-line storefront of its wire stories today, September 15, 2009, enabling journalists, publishers and media organizations to license CNN story content through a web based service at www.cnnwirestore.com. The CNN Wire Store is available globally to license and download individual CNN Wire stories for $199 per story for a single use, utilizing a simple credit card transaction. The site allows publishers to browse through CNN Wire articles, hold selected articles in a cart for review, check out easily, and download story content on demand.

In discussions with publishers and journalists about the news industry and the changing face of the marketplace, CNN earlier this year expanded the offerings of the existing CNN Wire service and made it available for subscription. And now CNN provides the new CNN Wire Store for publishers needing content for single use and on demand basis.

“CNN understands the changing business landscape of journalism and the marketplace. The expanded CNN Wire provides an opportunity for a new platform to make CNN Wire stories easily accessible, and for the first time, on a per-story basis to any publisher, anywhere on their own timetable. With the launch of the CNN Wire Store website, we’ve made our original journalism easily available to other publishers on demand,” said Susan Grant, executive vice president of CNN News Services.

CNN Newsource Sales will support the new CNN Wire Store commercial website. CNN Newsource Sales is the arm of CNN which oversees the network’s relationship with more than 800 affiliates including TV stations and local/regional cable news channels throughout North America, and is the most widely distributed syndicated news service. Senior vice president and general manager for CNN Newsource Sales Ed Stephen added, “The CNN Wire Store gives journalists the ability to utilize CNN’s enterprising reporting to expand their coverage of key issues. And because the CNN Wire is now available à la carte, they have the flexibility to pick and choose the specific stories that are right for them.”

With the CNN Wire Store website, publishers will easily license and have access to use the text that CNN uses, including among others Christiane Amanpour’s reports from around the world, medical reports from Dr. Sanjay Gupta, and investigations of the social fabric, like Black in America with Soledad O’Brien and numerous other CNN journalists. The text will include CNN’s award-winning reporting, whether consumer, politics, health, entertainment, technology and investigative, as well as the robust economic and financial reporting of CNNMoney.com, utilizing the most extensive global financial reporting in the world.

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world’s most extensively syndicated news service; and strategic international partnerships within both television and the digital media.

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