Monday, June 29, 2009

CNN#1 International Channel In Any Genre For Viewing Among Top Management

CNN Press Release - CNN truly is unrivalled in its ability to connect with the most senior and influential business people throughout the region.


• Whatever the time period (across a day, a week or a month), CNN is viewed by more C-level executives, Top Management and Business Decision Makers than any other international channel of any type.
• Each month more of these business leaders watch CNN than all other international news and business channels* combined.
• On a weekly basis, 45% more C-level executives watch CNN than all other international news/business channels* combined.
• Each week 2.6 times more C-level executives watch CNN than the next placed international news/business channel.
*BBC World News + CNBC + Bloomberg TV + Channel News Asia + Al Jazeera English

CNN WEB SITES

CNN is better placed than any other regional media owner** to reach business leaders wherever / whenever.

• Across a month, CNN web sites*** are frequented by more than 3 times as many C-level executives than any other regional media web site.
• 2.6 times more Top Management visit CNN web sites than the next placed regional media web site.
• Almost 70% more Business Decision Makers visit CNN web sites than the next placed regional media web site.
• Each month 2.5 times more C-level executives visit CNN online than the web sites of all international newspapers**** combined.

**Excludes web portals such as MSN, Yahoo, Google
***CNN and/or CNN Money sites
****WSJ, IHT, FT, USA today

Base: Total 11 PAX markets
Universe (Sample): Top Mgmt - 822,000 (6,618); C-Level - 633,385 (1,663)
Source: Synovate - PAX Survey 2008/2009 (Q2 2008 - Q1 2009)

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4 Comments:

Anonymous Anonymous said...

You can publish your ratings any way you want, here at home in the US, CNN comes no where near close to Fox News. Stop spinning the ratings in your favor. CNN is done...it is no longer the leader in cable news. It no longer has the power it use to have. The audience has been driven away by neglect, bias reporting, cheap effects, hackery anchors, and ultimately a pathetic lineup.

Um...hello....did I mention Susan Roesgen at the tea party. If you haven't seen that, then I don't know whats wrong with you.


Ladies and gentlemen, we are witnessing in real time the destruction of a news organization. Come years from now, CNN will be a distant memory.

8:54 PM  
Anonymous Anonymous said...

"The audience has been driven away by neglect, bias reporting, cheap effects, hackery anchors, and ultimately a pathetic lineup."

I think you mean, "The audience has been driven away by neglect, bias reporting, cheap effects, hackery anchors, and ultimately the pathetic lineups of Fox and MSNBC." If so, that's VERY true.

1:05 PM  
Anonymous Anonymous said...

CNN manipulates numbers to lie to people. CNN The most untrusted name in news.

5:55 PM  
Anonymous Anonymous said...

According to the Nielsen ratings, MSNBC and Fox News stomped CNN in the second quarter, dropping it to the third-place among the coveted 25-54 demographic. But none of that stopped CNN from putting out an ad proclaiming itself "No. 1, with more viewers than Fox and MSNBC." LA Times: Confused?

CNN: lying news

6:02 PM  

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