Monday, October 15, 2007

CNN Unveils New Political Programming Line-Up

CNN Pressroom - Situation Room to Run 4-7p.m., Lou Dobbs Tonight Moves to 7 p.m. as Network Girds for Intense Election Year

Leveraging the ratings successes and buzz around two of its signature political programs, CNN will flip the time periods of Lou Dobbs Tonight and the third hour of The Situation Room. Under the new schedule, The Situation Room becomes a single, three-hour program from 4 p.m. to 7 p.m. (ET), leading into Lou Dobbs Tonight at 7 p.m. (ET).

The new schedule creates a four-hour block of breaking news plus political analysis and opinion. CNN's lead political anchor, Wolf Blitzer, will kick off the evening then hand off to Lou Dobbs. The new lineup debuts Monday, Nov. 5, one year from Election Day 2008.

CNN also announced that Blitzer, who led the network’s Emmy Award-winning Election Night 2006 coverage, will anchor the network’s caucus and primary coverage, Democratic and Republican conventions and Election Night coverage. He will also moderate three important upcoming presidential debates: a Democratic candidates debate in Las Vegas on Nov. 15, the Congressional Black Caucus debate in South Carolina on Jan. 17, and the final Democratic debate before Super Tuesday in Los Angeles on Jan. 31.

“As the countdown to Election Day 2008 begins, we're capitalizing on the momentum of two of our most talked-about and fastest-growing political programs,” said Jon Klein, president of CNN/U.S. “Wolf and The Best Political Team on Television have turned The Situation Room into a must-see stop for anyone serious about politics, while Lou has become one of the most influential political journalists of our day through his fearless reporting and commentary on issues of vital interest to America’s middle class.”

“Lou Dobbs Tonight has experienced dramatic ratings growth over the last two years, rising 18 percent this year in the P25-54 demo. Lou Dobbs Tonight has become the most-watched program on the network outside of Larry King Live.

In little more than two years on the air, The Situation Room has become the top political destination on cable news, beating all competition at 4 p.m. in the month of September and showing double-digit growth year-over-year in all three of its hours.

“I'm honored to lead CNN’s political team during this extraordinary election year, and I'm thrilled that The Situation Room will be whole again,” Blitzer said. “The three-hour block makes more sense for The Situation Room because at 6 p.m. there is so much news still developing, particularly news out of Washington and the political world. We can cover that breaking news in our unique style while still presenting a comprehensive look at all the top political developments of the day.”

I can’t wait to hit prime time,” Dobbs said. “Our program is tailor-made for people who’ve heard the headlines, think most of the news defies logic and want to understand what’s really happening in, and to, this country.”

Blitzer also anchors Late Edition with Wolf Blitzer on Sundays from 11 a.m. to 1 p.m. (ET). Lou Dobbs Tonight re-airs on weekends at 6 p.m. (ET)

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world’s most extensively syndicated news service; and strategic international partnerships within both television and the digital media.

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5 Comments:

Anonymous Anonymous said...

That makes sesne.I hope it gives Campbell
Brown a nice bump when she starts.

4:30 PM  
Blogger Paula said...

3 hours of Wolf Blitzer is way too much.

10:41 AM  
Anonymous Anonymous said...

Eighteen hours a week of Blizter is laughable. I avoid him at all costs, and suspect others do too.. So, using that logic, CNN's "handicapping" themselves for 18 hours a week. Would it really be so hard to only use him for 5 hours a week?

12:15 PM  
Blogger Paula said...

The whole CNN lineup after 4:00 needs major revamping. And while you are at it - American Morning is really, really, really bad.

12:41 PM  
Anonymous Anonymous said...

Wolf is a good old school styled journalist.
The move is a classic chess play look for
the weak spots on the board.The 6pm eastern
hour is the weakest link when you loock at
all of the networks.I have always felt
like the Fox Report gets a huge bump because
it airs before BOR.Sadly, at some poing Larry
King will retire and it looks like Lou will likely
get his slot.Anderson Cooper and Campbell
Brown are the future.I do agree that American
Morning needs an intervention.My only worry
is that Lou will have an older audience.But it
makes a lot of sense to have a serious newscast
at 6pm with the Sit Room to compete with CBS,
ABC & NBC.I hear back in the day CNN had an
evening newscast.

1:24 PM  

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