A while back we asked CNN about programs icon and Revealed that seemed to be removed from the CNNI schedule. Here is the response from a CNN spokesperson:

CNN International offers a wide range of feature programming which renew and refresh from time to time, to allow for new programming ideas to emerge.

‘Icon’ and ‘Revealed’ are currently off the schedule after successful runs, and in the meantime we have introduced CNN Marketplace Europe, Winning Post and The Gateway to our feature programming schedule. We also now offer some exciting themed programming, like the upcoming Euro 2012 theme week; recent Leonardo Da Vinci week, as well as The Fashion Season in September.

Programming content is decided based on editorial considerations, although we're always pleased when good ideas attract sponsorship.

On this month's icon, CNN's Monita Rajpal examines the power of advertising, and is challenged to create her own an advertising campaign.

Choosing to promote the idea of volunteering, Rajpal and the icon team enlisted the help of advertising powerhouse Saatchi & Saatchi. The finished commercial is below.


Be sure to catch the full episode to watch what went into the making of the commercial - from idea to finished product - on this month's icon. The program airs on CNN International on:

Thursday 23 September: 1130 GMT, 1630 GMT
Saturday 25 September: 0630 GMT, 2000 GMT
Sunday 26 September: 0330 GMT, 0730 GMT, 1500 GMT
Monday 27 September: 0130 GMT