CNN International is noting its impressive results in the latest Pan Asia Cross Media Survey. Details from CNN below.

CNN Press Release: CNN cements commanding viewership lead against all international news & business channels in Asia Pacific

74% more viewers watch CNN daily than BBC World News

In an emphatic endorsement of CNN's coverage of a remarkable news cycle in 2011, the latest Pan Asia Cross Media Survey (PAX) (2010 Q2 to 2011 Q1) shows that once again CNN has delivered a substantially larger audience than all other international news and business channels in the Asia Pacific region:

* Each day 74% more viewers tune into CNN than the next placed channel (BBC World News)

* CNN's weekly and monthly audience totals are 65% and 56% greater than the next placed channel

* CNN has 21% more viewers each week than the combination of CNBC and Bloomberg TV deliver over a whole month

"We're delighted with these results which once again demonstrate the strength and loyalty of our audience," said William Hsu, Vice President, news advertising sales, Asia Pacific. "Our coverage on-air and online clearly resonates with this upscale demographic who embody the global interconnectivity which defines our age. At the same time, CNN's on-going investment in programming and newsgathering continue to pay dividends. When taken alongside our digital numbers, this is a resounding success for everyone at the network."

Online, CNN maintains the top position as the leading regional media website overall, with more than twice as many Top Managers visiting CNN** than BBC websites.

CNN is generating 39% more out-of-home viewing than any other international channel, and more than twice as much as any sports channel.

Forty-five percent more travellers watch CNN in hotels than any other international channel.

**CNN + CNN Money versus any BBC web sites; web portals and search engines excluded.

About PAX Survey:

PAX is a syndicated, cross-media survey conducted by Synovate, which measures TV viewing, print readership and website audience across 11 major markets in Asia Pacific, covering Australia (Sydney & Melbourne), Bangkok, Hong Kong, India (Delhi, Mumbai & Bangalore), Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Taipei and Tokyo.

CNN Press Release: The latest Pan Asia Cross Media Survey (PAX) (2009 Q4 to 2010 Q3) sees CNN once again confirmed as the most watched international news channel amongst most senior business people throughout the region.


* Each week, a million more affluent and influential viewers tune in to CNN than any other news or business channel.

* More Top Managers tune into CNN than any other international channel, on a daily, weekly and monthly basis.

* CNN is clearly the preferred channel for high income earners, whose personal monthly income reaches more than US$10K.

* CNN** has maintained its leadership online, with 2.5 times more monthly Top Management visitors to CNN.com than to the next placed regional media site (**includes CNN.com plus CNNMoney.com)


"We are absolutely delighted with these results which again vindicate the network's ongoing investment in newsgathering and programming content. There is no better indication than the fact that in a single week, our Top Management audience is the equivalent of what it takes the next placed channel a whole month to acquire. When coupled with our monthly website reach, CNN's pre-eminence as the region's leading multi-platform news provider is unequivocal," said William Hsu, Vice President, News Advertising Sales, CNN Asia Pacific.


About PAX Survey:

PAX is a syndicated, cross-media survey conducted by Synovate, which measures TV viewing, print readership and website audience across 11 major markets in Asia Pacific, covering Australia (Sydney & Melbourne), Bangkok, Hong Kong, India (Delhi, Mumbai & Bangalore), Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Taipei and Tokyo.