Wednesday, July 06, 2011

Big Numbers For Casey Anthony Coverage On CNN Networks And CNN Online

HLN, CNN and CNN.com saw big gains on Tuesday during coverage of the Casey Anthony verdict, and during the hours following. CNN's press release is below.

CNN Press Release: HLN & CNN -- Nielsen Fast Nationals: Casey Anthony Verdict, Tues. July 5


HLN:

HLN’s coverage peaked during the 2:15p quarter hour (when verdict was read), delivering 5.205M P2+ and 1.894M P25-54.

Among P2+, HLN beat FNC by +79% (2.913M) and MSNBC by +466% (920k)◦ Among P25-54, HLN surpassed FNC by +128% (830k) and MSNBC by +542% (295k).

2-3 pm, marked HLN's best performance in ANY HOUR IN HISTORY among P2+ (4.575M).

HLN delivered 2.123M P2+ and 901k P25-54 in prime and was #1 in prime in the demo, topping FNC by +46% (616k) and MSNBC by +236% (268k).

Tue marked HLN’s best prime performance since 9/11 in P2+ (2.5M) and since March 19, 2003 (Iraq War) among P25-54 (926k).

Nancy Grace delivered 2.888M P2+ and 1.286M P25-54 at 8p, besting FNC's The O'Reilly Factor by +72% among P25-54 (747k), was BEST EVER for Nancy Grace among both total viewers and P25-54.

Nancy Grace AGAIN at 9p delivered 2.248M P2+ and 909k P25-54 at 9p, and was #1 in its time period, topping FNC’s Hannity by +20% in P2+ (1.878M) and by +68% in P25-54 (540k).

For the week of June 27, HLN ranked as basic cable's #7 network in total day among both total viewers and Persons 25-54 for the week, besting FOX News Channel in both demos, and ranking #6 among total viewers in prime. Last week marked HLN's best weekly performance ever among total viewers in prime and total day, and second best week ever among P25-54 in total day (behind only the week of 9/11/01)


­CNN:

By quarter-hour, CNN’s coverage peaked at 2:30p (shortly after the verdict) with 2.330M P2+ and 865k P25-54.

Anderson Cooper 360 won the 10p hour among P25-54 with 618k, topping FNC’s On the Record by +10% (561k).

(* Data based on “Nielsen Fast National”)


HLN digital properties have also experienced significant gains, including:

Facebook:

Nancy Grace's Facebook fan page has over 731,000 fans, 46,000 of whom joined in June and 89,000 of whom joined during July 1-6.

Since the Casey Anthony trial began the fan page has had:

*Over 146,000 new fans
*Over 667,000 total likes and comments
*Daily average of 15,000 likes and comments, which is an increase of 178% vs the daily average from the month of April ’11
*On July 5, there were 12 posts about the Casey Anthony verdict on Nancy Grace’s Facebook fan page, which generated over 92,000 total likes and comments, 497% higher than the daily average during the trial, and more than 1500% higher than the daily average for the month of April ’11.
*The post that generated the highest number of interactions was: “Tot Mom Found Not Guilty of Murder! Tell us what you think” with over 16,000 likes and comments.

(Source: Facebook insights)


Twitter

As of July 6, key HLN accounts covering news of the Casey Anthony trial had over 475,000 followers, an increase of 643% from April ’11.

Below are the follower counts and the % increase over April:

@HLNTV had 50,400 followers, up 199%
@NancygraceHLN had 133,900 followers, up 647%
@Vinniepolitan had 200,900 followers, up 976%
@insession had over 41,400 followers, up 802%
@teamnancyhln had 34,400 followers since it launched on May 10th, the account is up 586% since the trial began
@Ryansmithtv had over 14,500 followers, up 1472%

(Source: Twitter & Twittercounter)


CNN Digital

Traffic and video to CNN.com was also up yesterday due to news of the Casey Anthony verdict. CNN.com served

· 68.2 million global page views, up 54% from the prior 4-Tuesday average.
· 9.2 million videos globally, which is three times as high as normal levels
· 2.2 million live streams, a seven-fold increase over the benchmark (During the 2 – 3 p.m. hour when the verdict was announced, there were 1.3 million global live streams, which is 35 times as high as normal levels for that hour).
· 5.1 million domestic page views to CNN's news blog This Just In, six times higher than the prior 4-Tuesday average.

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2 Comments:

Anonymous Anonymous said...

Is it possible if you can post the ratings for CNN International... i want to compare it to CNN Domestic

6:39 PM  
Anonymous Anonymous said...

I NEVER GET INVOLVE IN THE NEWS MEDIA LIKE THIS,BUI I COULDN'T HELP MY SELF I THINK THIS IS AN OUTRAGE IT SEEMS LIKE TO ME SOME PEOPLE WHICH IS THE JURY CAN RAP THERE MIND AROUND THE DEFENCE TEAM LIES WHICH HAD NO PROVE TO BACK IT UP,AND THERE JOB IS TO DEFEND THERE CLIENT NO MATTER WHO LIFE THEY RUIN BY LEIYING.BUT THEY HAD THE NERVVE TO QEUSTION THE PROSECUTER WHICH I THINK DID A TERRIFIC JOB AND ALSO HAD A LOT OF EVIDENCE THEY MADE SENSE EVEN A BLIND PERSON CAN SEE THAT. I MEAN THEY COULDN'T GIVE THAT LITTLE GIRL JUSTICE I UNDERSTAND THEY SAY SHE LIE AND PEOPLE DO LIE BUT NOT WHEN IT COME TO YOUR CHILD ESPECIALLY IF THEY THINK SHE LOVE HER CHILD SO WHY SHE GAVE EVERYONE ENVOLVE THE RUN AROUND TO KILL TIME HOPING THEY NEVER FIND THAT PRECIOUS LITTLE INNOCENT CHILD OR TO LET TIME PAST SO THE BODY CAN BE UNRECONIZABLE SO THEY CANT DETERMAN THE DEATH. IF THEY CLAIM SHE IS A GOOD MOTHER AND SHE NEVER LEFT HER SIGHT THEN PEOPLE OUT THERE THATS ON HER SIDE EXPLAIN HOW SHE WAS OUT OF HER SIGHT FOR 30 SOME WHAT DAYS. SHE SEEMS NOT WORRY ON WHO AND HOW HER CHILD DIE . SO THERES PROVE THAT THE NANNY THAT SHE MADE UP HOPING THAT SUCH A PERSON DONT EXIST SO SHE CAN CONTINUE WITH HER LIE THANK GOD THIS NAME SHE PROVIDE EXIST TO PROVE HER FOR THE SCAM THAT SHE IS AND AGAIN SHE RUIN ANOTHER PERSON LIFE FOR HER OWN GAIN IN LIFE NOT HER CHILD.AND STILL THE PEOPLE CAN'T FIND SOMETHING WRONG THERE I MEAN THEY HAD HER TEST BY PROFESSONAL AND THE SAY SHE CAN STAND TRIAL SHE IS NOT NUTS THAT IS ENOUHG TO SEE SHE DELIBRATELY DID THIS ACTION ON HER OWN.COME ON JURY TELL ME A PERSON WHO WILL COMMIT A CRIME AND WANTS TO LEAVE EVIDENCE TO GET CAUGHT THATS THE WHOLE POINT NOT TO GET CAUGHT.DID THEY THE JURY ASK THERE SELF IF SHE WAS THE LAST ONE TO BE WITH HER CHILD THERE WAS NO REPORT OF HER BEING STOLEN OUT OF THE HOUSE AN EREA NOTHING BUT YET THE CHILD CAN GO MISSING AND THEN DEAD AND HER MOTHER WHICH IS RESPONSIBLE FOR HER GET NO CHARGE. ARE WE THE HUMAN BEING SPECEIS CAN BE JUST AS CRULE AS HER AND NOT CARE FOR THIS LITTLE, LET HER DIE IN VEIN THEN TURN AROUND AND LET HER SUPPOSE TO BE MOTHER THE ONE THATS SUPPOSE TO PROVIDE FOR HER AND PROTECT HER GO FREE. SO I GUESS NO JUSTICE FOR THIS LITTLE GIRL CAYLE ITS LIKE SHE NEVER EXIT.I FEEL LIKE SOME PEOPLE IN THIS WORLD LOST THER GRIP ON REALITY AND SINSE THE COURT ROOM BECAME LIKE A GAME,A GAME OF CHESS TO SEE WHO CAN WIN OR COME ON TOP AND IMPRESS THE FANS AND NOT ABOUT THE TRUTH.AND I FELT LIKE THE JURY DID NOT WORRY ABOUT THE LITTLE GIRL AT ALL AND WANT TO GO HOME WITH A BIG BANG FOR SOME BUCKS THEY HAD TO KNOW OR WAS FILL IN ON IF YOU DO SOME THING OUTRAGES AND TRUST ME THERE IS NOTHING MORE OUTRAGES THEN SENDING A KILLER FREE WILL SHOCK MEDIA,THERE GO IN TO CRAZYNESS THEN THEY CAN TRY TO CASH IN ON THERE THOUHGT.BUT IT SEEMS TO BACK FIRE CAUSE THE MEDIA CARE FOR CAYLE AND WANT JUSTICE ALSO WONT GIVE IN TO THERE NONSENSE.I CANT SLEEP OR EAT AND I PRAY FOR JUSTICE STILL FOR THIS INOCCENT LITTLE GIRL THAT LIFE WAS STOLEN FROM HER,BECAUSE SHE IS THE ONLY INNOCENT ONE HERE.AND IF THE JURY CAN SAY THEY DIDN'T SAY SHE WAS INNOCCENT HER MOTHER THEN WHAT SHE IS INNOCENT OF THE NOT ENOUH PROVE THAT SHE MAKE SURE THE COP AND THE SEARCH PARTY CCOULDN'T GET TO HER CHILD QUICK ENOUH DUE TO HER GIVING THEM THE WILD GOOSE CHASE TO WITHELD THEM IN THE DEATH OF HER CHILD.HOW CCOULD THEY SAY SHE COULD NOT KILL HER CHILD THEY DONT KNOW HER PERSONALY, COME ON MANY PEOPLE NEVER LOOK LIKE THEY CAN DO SOME THING CRUEL AND EVIL BUT THEY DID, YOU CANT TELL A KILLER BY THERE LOOKS MANY OF THEM LOOK NORMAL IF THAT WAS YHE CASE WE WOULD OF CATCH MANY OF THEM BEORE IT WAS TO LATE FOR THERE VICTEM.AND THEY SAY THEY THE JURY GO BY FACTS NOT BY JUDGING THEM IT SEEMS TO ME THEY DID BY SAYING YES SHE IS A LIEYER BUT NOT A KILL HOW DO THEY KNOW.I THOUGHT LEIYING IS A CRUCIAL PART OF AN EVEDINCE YOU SHOLD ALWAY TELL THE TRUTH TO THE LAW ESPECIALLY WHEN YOUR CHILD LIFE IS AT STAKE. THANK YOU I SAID ENOUGH ON WHAT EVERY SINCESABLE PERSON WAS THINKING OUT THERE.

1:02 AM  

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