Friday, June 04, 2010

CNN's May Ratings



CNN: 97.2 million viewers
Fox News: 87.1 million viewers
MSNBC: 82.2 million viewers

CNN Digital: 36.5 million users
Fox News Digital: 14.7 million users
MSNBC Digital: 30.1 million users

HLN: 86.7 million viewers

**Based on Monthly Unique TV Viewers in May and Latest Monthly Digital Users (April)


In May, CNN was the only cable news network to grow in M-F primetime vs. last month in the key demo adults 25-54. In M-F primetime, CNN grew +12%, while FNC declined -8% and MSNBC lost -9% of its audience. In total day, CNN increased +21%, FNC was down -1% and MSNBC was up +2% vs. April. John King USA and the Situation Room with Wolf Blitzer (5p) grew an impressive +43% compared to last month. May represents John King USA’s best full month since launch.

CNN also topped MSNBC in total day by +14% among total viewers (446k vs. 390k) and by +13% the key demo adults 25-54 (149k vs. 132k). During the daytime (M-F 9am-5pm) in head-to-head comparisons with MSNBC’s non-opinion news programming – CNN posted a +74% advantage in total viewers (506k vs. 291k) and more than doubled MSNBC with a +111% advantage among 25-54 viewers (152k vs. 72k). MSNBC placed fourth or fifth every hour of the day in the demo 25-54, except at 4p where they placed third behind Rick’s List. In May, both hours of Rick’s List (3p and 4p) had their best full month to date among P25-54 since the show’s launch in late January.

The Situation Room with Wolf Blitzer is up year-over-year in the key demo adults 25-54 at both 5p and 6p. At 5p, the Situation Room grew its audience by +16% in the demo compared to a year ago, topping Hardball in both total viewers (603k vs. 550k) and in the key demo adults 25-54 (176k vs. 130k). The program also rose +4% and topped The Ed Show in 25-54 at 6p.

In addition, CNN’s two flagship Sunday shows, State of the Union with Candy Crowley and GPS Fareed Zakaria grew double-digits compared to a year ago. At 9a, State of the Union increased +22% in the key demo 25-54, while FNC was up only +1% and MSNBC dropped -29%. Zakaria at 10a rose +20% in the demo, FNC increased +1% and MSNBC’s audience fell -21%.


HLN’s Morning Express with Robin Meade continues to roll over MSNBC’s Morning Joe among 25-54 viewers, leading by +46% in May, (174k vs 119k). May marks the 14th consecutive month that Morning Express with Robin Meade has topped MSNBC’s Morning Joe. Morning Express also posted the most growth of any cable news show in the morning in May, up +17% in total viewers and up +10% among 25-54 viewers.

The Joy Behar Show at 9p has double digit growth among both total viewers and the demo--the most total viewer growth of any cable news show in May--up +34% versus same time year ago (542k vs. 404k). It was also up +17% versus May 2009 (151k vs. 129k) among 25-54 viewers.


In April, CNN Digital ranked No. 1 among ALL Current Events and Global News sites in several key metrics, beating properties such as MSNBC Digital, Yahoo! News and Fox News Digital.

  • No. 1 in Total Usage Minutes: 825 million minutes, 292 million more than No. 2 MSNBC Digital and 325 million more than No. 3 Yahoo! News.
  • No. 1 in Video Streams: 115 million total streams, beating No. 2 MSNBC Digital by 1.7 million streams. CNN Digital was also No. 1 among all News & Information Sites. (Source: Nielsen VideoCensus, April-10)
  • No. 1 in Time Per Person: 22.6 minutes, the highest time spent among the top 20 News and Information sites.
  • No. 1 in Page Views: 1.2 billion page views, 13% ahead of No. 2 Wikipedia and 51% more than No. 3 Weather Channel. (Source: Nielsen Online Netview, Apr-10)
  • No. 1 on Mobile: With 14.7 million unique visitors to its mobile site in March, CNN Digital beat the nearest competitor, Yahoo! News by 140%. This is the 39th consecutive month that CNN Digital has topped the news and current events category. (Source: Nielsen Mobile MediaView – March 2010. Note: April data not available at the time of this release)
  • No. 1 in Audience among all TV News Sites: When compared to its cable news competition, CNN Digital topped them all in terms of unique audience. With 36.5 million unique visitors in April, CNN Digital’s audience was 21% larger than MSNBC Digital (30.1 million) and 148% larger than Fox News Digital (14.7 million).

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