Tuesday, December 02, 2008

Blitzer, The Situation Room Claim Top Spot in Critical Time Slot for November

CNN Press Release - Throughout November, CNN anchor Wolf Blitzer led The Situation Room to become the highest-rated broadcast in its entire three-hour time slot among cable news competition in the 25-54 demographic. According to Nielsen data, more viewers in the key demo turned to Blitzer and The Situation Room at 4 p.m., 5 p.m. and 6 p.m. (ET) than to any cable news program on Fox News or MSNBC during those hours. Viewers who turned into The Situation Room had a front row seat to a variety of coverage, from the presidential election to breaking news.

“The idea that we can be No. 1 in cable news producing the kind of journalism we produce day in and day out is unbelievably rewarding,” said Sam Feist, CNN’s political director. “It means that the American public has chosen The Situation Room to learn about what's happening in their world, on the campaign trail, and in Washington.”

At 4 p.m., The Situation Room with Wolf Blitzer averaged 402,000 demo viewers, 20 percent ahead of Fox News’ Your World average of 336,000 and 91 percent more than MSNBC Live’s 210,000. At 5 p.m., The Situation Room averaged 418,000 demo viewers, a 24 percent advantage over the 338,000 for Fox News’ Election Headquarters and 32 percent ahead of the 317,000 for MSNBC’s Hardball. At 6 p.m., The Situation Room averaged 508,000 demo viewers, 4 percent ahead of the 487,000 for Fox News’ Special Report with Brit Hume and 67 percent ahead of the 305,000 for MSNBC’s Race to the White House.

The Situation Room airs from 4 p.m. to 7 p.m. (ET). Eric Sherling is the program’s executive producer.

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world’s most extensively syndicated news service; and strategic international partnerships within both television and the digital media.

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