Thursday, February 01, 2007 Tops News Sites in 2006 for Online News Usage

CNN Pressroom - Users Watched More than 600 Million Free Videos, Viewed More than 16 Billion Pages on Last Year, the Internet’s leading provider of news and information, claimed the greatest average monthly share of online news among all Current Events and Global News sites in 2006., with 15 percent of online news usage, garnered a higher average monthly share of online news than both second-ranked Yahoo! News, which had a 13 percent share, and third-ranked, which had a 10 percent share.*

“During 2006, reasserted its dominance as a leading online news source, providing users with incomparable access to the best news and information and the most compelling on-demand video,” said David Payne, senior vice president and general manager of “Coming off such a strong year, we face the challenge to take the online news experience to a whole new level. As we move into 2007, our online consumers will find more than capable to meet the challenge.”

For such major news as the midterm elections, the fifth anniversary of the Sept. 11 terrorist attacks, the death of Steve Irwin and the execution of Saddam Hussein, millions of online users turned to In 2006, online news users spent an average 975 million Gross Usage Minutes (GUM) on each month, topping other news sites, including Yahoo! News which was second with 856 million average monthly GUM. Source: Nielsen//NetRatings U.S. Home/Work Panel, January-December 2006 data, Current Events and Global News subcategory.’s other achievements in 2006 include:

· Averaging 1.4 billion page views each month in 2006, with its peak month coming in November with 1.6 billion page views. Source: Webstats Internal Log Files data;

· Serving more than 600 million free videos in 2006, an average of 51 million each month. Driven by video viewing surrounding the execution of Saddam Hussein, December stood as the site’s peak month last year with 67 million free videos served. Source: Webstats Internal Log Files data;

· Serving 7.7 million videos on Dec. 30, 2006, – the day after Saddam’s execution – making it the site’s No. 1 day for free video. Source: Webstats Internal Log Files data; and

· Ranking No. 1 among mobile news providers for every month from January 2006 through November 2006. Source: Telephia.

“The phenomenal reach of our digital assets and the quality content that provides as the number one online news source has led to unprecedented growth for our digital advertising business,” said Greg D’Alba COO of CNN Ad Sales and Marketing. “Combining our impressive digital portfolio with CNN’s powerful on-air networks, our ad sales team is able to develop fully-integrated packages for our clients that deliver all the advantages of CNN’s brand across multiple platforms.”

As the first Internet site dedicated to 24-hour news coverage, attracts an average of 23 million unique users each month. Launched in 1995, draws from the resources of CNN Worldwide to provide relevant, up-to-the minute news and information. features the latest multimedia technologies, from video streaming and user-generated content to audio packages and searchable archives of news features and background information.

* Source: Turner Research based on data from Nielsen//NetRatings Home/Work Panel, Internet applications and proprietary channels excluded, January – December 2006. Share of Online News Usage = News Site Unique Visitors X Time Per Person / Sub-Category Unique Visitors X Time Per Person.


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