Egypt Coverage Drives Traffic To CNN Online

CNN Press Release: As CNN expanded coverage of the crisis in Egypt last Friday, global video usage on CNN.com increased dramatically.


* For the seven days ending Thursday, February 3, total global video views on CNN.com increased by more than 61% over the prior 4-week average.

* On Wednesday alone usage spiked 97% over the prior 4-Wednesday average to 6.3 million video views.

Live video also increased dramatically on CNN.com since the violence and protests erupted in Egypt.

* With an average of more than 320,000 daily video starts since last Friday, total global live video usage on CNN.com increased by 500% over the prior 4-week, same-day average.

* On Wednesday, February 2, live video usage spiked to 600,000 live views, a 540% gain over the prior 4-week average.


CNN iReport: For the seven days ending Thursday, February 3, total submissions to iReport on CNN.com increased to more than 4,000, a 62% increase versus the prior 4-week average. Submissions related to the crisis in Egypt accounted for 24% of the total for the week. Page views on iReport also increased to 2.5 million for the seven days ending Feb. 3, a 26% increase over usual levels.


CNN Mobile: News consumers also turned to CNN on their mobile devices to watch up-to-the minute video coverage of the events in Egypt as they unfolded.


CNN.com video usage on the iPad:

* Average daily video views on CNN.com accessed through the iPad increased by 47% over the prior 4-week average.

* On Wednesday, video usage on CNN.com on the iPad increased by 110% over normal levels.

Video usage on the CNN App for iPhone and iPod touch:

(Note: CNN iPhone app video views are domestic only as international video data currently not available.)

* Since last Friday, average daily video views on the CNN iPhone app increased 85%.

* In particular, video usage on the CNN iPhone app increased 120% over the prior 4-week average on Saturday.


CNN Mobile Video Usage:

(Note: CNN Mobile Web video views are domestic only as international video data currently not available.)

* Average daily video views on the CNN Mobile web site increased 47% over the prior 4-week average.

* On Wednesday, February 2, video traffic on the CNN Mobile website spiked 85% over the prior 4-Wednesday average, while on Thursday, February 3, video usage spiked by 93%.

Source: CNN Internal Server Log data as facilitated by Business Objects