CNN Unveils New-Look Branding For Political Coverage; Adds Two More Political Contributors

CNN Domestic has unveiled a new-look design and new name for its political coverage. Watch Wolf Blitzer revealing the new branding on CNN Wednesday in the video below.





CNN Press Release: CNN unveiled its new graphic look and tagline for coverage of the 2012 campaign Wednesday.

"The choice Americans will face in 2012 is between two very different visions for governing the United States," said Washington Bureau Chief Sam Feist.

"CNN's goal is to leverage our extraordinary resources and offer our viewers the most unbiased, comprehensive coverage of the most important choice the American voter will make for the next four years."

"CNN's 'America's Choice 2012' branding reflects our commitment to helping American voters make that choice," Feist said.

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Also on Wednesday, CNN Domestic announced the addition of two new political contributors. Details from CNN below.

CNN Press Release: Democratic strategist Maria Cardona and conservative columnist David Frum have joined the network for the 2012 election season, it was announced today by Sam Feist, CNN senior vice president and Washington bureau chief.

“Having spent all of my professional career in communications, public policy, and politics, I’m thrilled to join CNN as a political contributor, especially as we are entering the excitement of the upcoming 2012 presidential election cycle,” said Maria Cardona.

“CNN is where the national conversation starts,” said David Frum. “In this exciting election year, I am truly honored to join that conversation.”

Maria Cardona is a Democratic strategist and currently heads the public affairs practice at Dewey Square Group, where she founded the Latinovations practice that focuses on Latino strategic outreach on national, state and local levels. During the 2008 Democratic primary election, Cardona was senior adviser and spokesperson to Hillary Clinton’s presidential campaign and served on the campaign’s Hispanic outreach team. During the 2008 general election, Cardona was a key surrogate for the Obama for America campaign. Previously, Cardona was a senior vice president for the New Democrat Network, and before that, the communications director for the Democratic National Committee. During the Clinton administration, Cardona served as a spokesperson at the U.S. Departments of Justice and Commerce. In addition, Cardona will also contribute to CNN en Español.

David Frum is the editor and founder of the conservative website FrumForum.com. From 2001 to 2002, Frum served as special assistant and speechwriter to President George W. Bush. During the 2008 election season, he served as senior foreign policy advisor to the Rudy Giuliani presidential campaign. Earlier, as an American Enterprise fellow, Frum studied political, generational and demographic trends. From 1989 to 1992, he worked as an editor of the Wall Street Journal’s editorial page. Frum is the author of six books, including most recently, Comeback: Conservatism That Can Win Again. He writes regular columns for CNN.com, This Week and Canada’s National Post. Frum was born in Toronto, Canada, and received a simultaneous B.A. and M.A. in history from Yale in 1982. He was appointed visiting lecturer in history at Yale in 1986; in 1987, he graduated cum laude from Harvard Law School, where he served as president of the Federalist Society.

Cardona and Frum join a deep bench of political contributors at CNN, which includes John Avlon, Paul Begala, Bill Bennett, Donna Brazile, James Carville, Alex Castellanos, Erick Erickson, Ari Fleischer, David Gergen, Roland Martin, Mary Matalin and Hilary Rosen, among others.