CNN International Examines The Power Of Advertising

On this month's icon, CNN's Monita Rajpal examines the power of advertising, and is challenged to create her own an advertising campaign.

Choosing to promote the idea of volunteering, Rajpal and the icon team enlisted the help of advertising powerhouse Saatchi & Saatchi. The finished commercial is below.


Be sure to catch the full episode to watch what went into the making of the commercial - from idea to finished product - on this month's icon. The program airs on CNN International on:

Thursday 23 September: 1130 GMT, 1630 GMT
Saturday 25 September: 0630 GMT, 2000 GMT
Sunday 26 September: 0330 GMT, 0730 GMT, 1500 GMT
Monday 27 September: 0130 GMT